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ÖSSUR AND KD (KINNEIR DUFORT) WIN 2019 Red Dot DESIGN AWARD FOR RHEO KNEE® XC

BRISTOL, UK and REYKJAVIK, Iceland, 25th March 2019 – Össur, the global medical technology leader renowned for its advanced prosthetic and orthopaedic innovations, announced today that it, along with Innovation and Product Development consultancy KD (Kinneir Dufort), won an award in the Red Dot Award: Product Design 2019 for Össur’s RHEO KNEE XC, a flagship product in the company’s award-winning Bionic line of prosthetic technologies for lower-limb amputees. The RHEO KNEE XC received the Red Dot, which the renowned jury awards only to products that feature an ‘outstanding design’.

Innovative Design in Next-Generation Bionic Prosthetics

Among its many design features, RHEO KNEE XC features a distinctive weatherproof cover design that was created by the British design firm KD.

“Össur is honored to share this Red Dot Award with KD for our RHEO KNEE XC. For over four decades, we have pursued the development of new technologies to help more people around the world live a life without limitations. We are humbled at our legacy as one of the world’s most recognised prosthetics innovators, and at the impact our efforts are making in the lives of others, especially people with limb loss and limb difference.”

Jon Sigurdsson, President & CEO, Össur

Design quality is the common factor for award-winning products…

“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury, bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead.”

Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.

Experience and expertise get straight to the point…

The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

“KD are delighted to receive this Red Dot design award alongside Össur. At the core of both our businesses is a desire to help improve the lives of patients, and the RHEO KNEE XC is an excellent example of how a combination of technology, engineering and design can address compelling human needs, significantly improve the lives of amputees and deliver commercial success. It has been a great pleasure for KD to work with the Össur team, who continue to lead the field in pioneering advanced prosthetics, and we look forward to continuing our successful working partnership.”

Craig Wightman, Chief Design Officer, KD

Success to be celebrated at the award ceremony…

On 8 July 2019, KD & Össur will celebrate their success during the Red Dot award ceremony, as the honorees and the international design scene will gather in Essen’s Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers’ Night party, the Red Dot laureates will receive their certificates and RHEO KNEE XC will join the exhibition “Design on Stage” in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, RHEO KNEE XC will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.

Find out more about RHEO KNEE XC

The first weatherproof, high-impact microprocessor prosthetic knee designed specifically for more demanding above-knee amputees who want to engage in increasingly ambitious activity levels, RHEO KNEE XC features highly responsive magnetorheologic (MR) technology, which utilises electromagnetic force to rapidly alter the viscosity of magnetic fluid in the knee. This makes the RHEO KNEE XC capable of shifting almost instantaneously from the high resistance required for stability in stance phase, to the low resistance needed for a dynamic, free swing phase, creating a virtual “zero lag” experience that simulates the natural function of a physiological knee joint.

In addition, RHEO KNEE XC is capable of sensing its position in the environment relative to its user’s body, and to enact a fast, accurate response to changes in direction, speed and terrain. RHEO KNEE XC also communicates wirelessly via Bluetooth with the user’s smart phone or tablet, so knee status and battery charge levels can be checked with ease.

KD‘s design of the RHEO KNEE XC’s outer cover combines strength with aesthetic design, creating a sleek, premium feel that appeals to a range of target audience users. Through clever technical engineering and rigorous testing, the casing is weatherproof and reliable.

About Össur

Össur (NASDAQ OMX: OSSR) is a global leader in non-invasive orthopaedics that help people live a life without limitations. Its business is focused on improving people’s mobility through the delivery of innovative technologies within the fields of Prosthetics and Bracing & Supports. A recognised “Technology Pioneer,” Össur invests significantly in research and product development—its award-winning designs ensuring a consistently strong position in the market. Successful patient and clinical outcomes are further empowered via Össur’s educational programs and business solutions. Headquartered in Iceland, Össur has major operations in the Americas, Europe and Asia, with additional distributors worldwide.www.ossur.com

Press contact Össur:

Edda H. Geirsdottir

VP Branding & Corporate PR

[email protected]

About KD

KD is a user-centered innovation and product development consultancy. We focus on designing a better world; creating value through tomorrow’s products and experiences. We fuse creative excellence, technical know-how and user experience expertise, enabling ambitious and progressive companies to deliver successful products and brand experiences globally. www.kinneirdufort.com

Press contact KD:

Vicky Walker

Head of Marketing

[email protected]

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.

Press contact at Red Dot:

Julia Hesse

Manager PR & Communications

Red Dot GmbH & Co. KG

Gelsenkirchener Str. 181

45309 Essen, Germany

Phone: +49 201 30104–58

[email protected]

www.red-dot.de/presse